Director of GTM Finance

Overview

This role drives GTM (go-to-market) finance to support two distinct growth engines: provider acquisition and patient acquisition. You will be responsible for financial decision-making, capital deployment, return on investment evaluation, and financial planning that helps business leaders make sound growth decisions.

The organization supports a mental healthcare marketplace operating across all 50 states, with providers and patients served through its platform.

Responsibilities

• Own the revenue model and forecast end to end
  • Build and maintain a driver-based architecture connecting providers, patients, funnel conversion, retention, and utilization to booked revenue.
• Drive capital allocation and unit economics
  • Facilitate capital deployment decisions across provider growth and patient growth by analyzing CAC, LTV, payback, and channel-level performance.
• Lead GTM planning and capacity management
  • Run annual planning and monthly forecasting across GTM functions.
  • Own GTM headcount, ramp, and capacity planning in partnership with business leadership.
• Build and lead the GTM Finance function
  • Hire, coach, and grow a high-impact GTM Finance team.
  • Set the analytical bar, define roles and DRIs, and build the operating infrastructure (models, dashboards, workflows, and reporting) alongside the Data team.

Requirements

• Experience owning forecasting and capital deployment for a growth business operating at meaningful scale.
• Deep expertise in growth economics and strong ability to analyze what drives averages and outcomes.
• Ability to move between channel-level payback curves and company-level capital allocation decisions, building trust with business leaders on financial decision-making.
• Experience leading and growing teams, setting a high bar, and coaching team members.
• Strong interest in using AI to improve finance workflows
  • Actively use AI tools to compress analysis and reporting cycles and accelerate scenario work.
• Proven ability to structure ambiguity
  • Set defensible assumptions, label them as assumptions, revisit them as new data arrives, and improve process rigor.

Preferred Qualifications

• Experience building finance infrastructure such as models, dashboards, and reporting systems.
• Experience partnering closely with data and analytics teams to improve forecasting and decision support.

Compensation & Benefits

• Expected base pay range: $169,000–$265,000
  • Based on qualifications, experience, and geographic location.
• This role may be eligible for an equity grant, depending on position and level.

Benefits offered include:

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year, plus a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

The organization is committed to a comprehensive total rewards package, including health and wellness benefits, retirement savings, and equity ownership opportunities.

Additional Information

• The organization will ensure reasonable accommodations for qualified individuals with disabilities.
• Participation in E-Verify is required.
• Safety note for applicants: applications are accepted only through the organization’s official careers page. The organization does not ask candidates for payment or personal information and does not conduct interviews via messaging apps.