Fractional CFO, DTC Ecommerce Brand

Overview

This role is for a hands-on Fractional CFO supporting a profitable direct-to-consumer (DTC) pet products brand. You will take ownership of finance operations end to end, including cash flow, the monthly close, payments, taxes, budgeting, and credit facilities that fund growth.

The engagement is fully remote and approximately 1–2 days a week (as needed).

Responsibilities

• Own cash flow management, including maintaining a current 13-week cash flow forecast and identifying the cash trough.
• Run and manage the monthly close with an outside bookkeeper, ensuring books are accurate and closed on time.
• Manage payments and ensure everything is paid correctly and on time, including:
  • Contractor pay (twice a month)
  • Supplier and freight bills
  • Software and card expenses
  • Affiliate and creator payouts
• Oversee sales tax and corporate tax compliance, ensuring filings are correct and on time with the CPA.
• Build and maintain budgets, including tracking monthly fixed costs versus budget.
• Forecast subscription performance and key drivers, including:
  • Subscriptions
  • Subscription cohorts
  • Cash conversion cycle
• Keep financial reporting decision-ready, providing clear cash and profit visibility for weekly leadership meetings and delivering a monthly finance report to the CEO.
• Own credit, lending relationships, and capital planning, including:
  • Growing credit lines
  • Setting up and managing an inventory- or receivables-backed credit facility
  • Ensuring the next two quarters of purchase orders are funded
• Maintain strong financial controls, including:
  • Two-person approvals on every payment
  • Monthly account reconciliations
  • Keeping books audit-ready
• Support entity structure and ongoing compliance processes with the CPA.
• Manage currency exposure on supplier payments (RMB, USD, CAD).

Outcomes (Success Measures)

• Clear projections with no surprises: projections vs. actuals, and cash never below the minimum balance.
• Monthly books closed on time with no corrections required after P&L review with the CEO.
• Payments and payouts made correctly and by due date.
• Fixed costs remain within budget.
• Credit and capital availability to fund the next two quarters of purchase orders.
• Audit-ready financial controls: second approvals on payments and all accounts reconciled monthly.

Requirements

• Finance Leadership experience: CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year.
• Hands-on execution: has personally run 13-week cash flows and led monthly closes with an outside bookkeeper, including contractor and supplier payments.
• Ecommerce finance experience: reconciled Shopify and Amazon payouts; understands nCPA, MER, LTV, COGS, and inventory cash cycles.
• Forecasting strength: can build cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals.
• Capital and lending experience: set up or managed an inventory- or receivables-backed credit facility and kept lenders confident with clean reporting.
• Tax and controls: sales tax experience alongside a CPA; operates a clean payment process with approvals and reconciliations.
• Attention to detail: catches incorrect amounts, duplicate payments, and missed filings before money moves.
• Discretion and trust: comfortable handling contractor pay, bank access, and owner finances.
• Responsiveness: addresses cash or payment issues even outside the scheduled days.
• Language: fluent in English.
• Cultural fit: aligns with fast-moving, data-informed operating values.

Preferred Qualifications

• Inventory-heavy brand experience, including importing from China.
• Cross-border experience (e.g., US and Hong Kong).

Compensation & Benefits

• USD $7,000 to $10,000 per month as a retainer for approximately 1–2 days a week.

Location

• 100% remote

Schedule

• Approximately 1–2 days a week (as needed).