Fractional CFO, Shopify & Amazon Brands

Overview

This role is for a hands-on Fractional CFO supporting a profitable DTC pet brand. The position takes ownership of core finance operations end-to-end—cash flow, monthly close, payments, tax, budgeting, forecasting, and credit facilities—about 1–2 days a week (approximately as needed).

The brand generates $50M+ in annual revenue and is scaling to $100M+. The organization sells premium pet products across Shopify, Amazon, and Chewy.

Responsibilities

• Own day-to-day finance operations end-to-end:
  • Maintain current 13-week cash flow and understand the “cash trough”
  • Time supplier and PO payments to the plan
• Run and oversee the monthly close with a bookkeeper:
  • Ensure books close on time each month
  • Review the P&L against budget with the CEO
• Manage payments and payout processes:
  • Run contractor pay twice a month
  • Pay supplier and freight invoices, software and card expenses, and affiliate/creator payouts correctly and on time
• Forecast and manage subscription-related finance:
  • Project subscriptions, subscription cohorts, and the cash conversion cycle
  • Identify and flag anything moving against plan the week it shows up
• Ensure tax compliance and filings:
  • Prepare sales tax filings with the CPA
  • Ensure sales tax and corporate tax filings are correct and on time
• Lead capital and credit strategy:
  • Own credit line growth and lender relationships
  • Set up and/or manage an inventory- or receivables-backed credit facility
  • Ensure the next two quarters of purchase orders are funded
• Strengthen financial controls and reporting quality:
  • Implement and enforce two-person approvals on every payment
  • Ensure all accounts are reconciled monthly
  • Keep books audit-ready
• Provide leadership reporting:
  • Bring the cash picture to weekly leadership meetings
  • Send the CEO a monthly finance report
• Manage banking and exposure:
  • Manage currency exposure on supplier payments (RMB, USD, CAD)
• Support finance structure and automation:
  • Structure and tax setup for any new entity with the CPA
  • Own AI finance agents and automations

Outcomes (Success Measures)

• Cash flow, subscriptions, and cash conversion cycle projected clearly (including projections vs actuals) with cash never below the minimum balance
• Books closed accurately and on time each month; no corrections needed after the P&L review with the CEO
• Contractors, bills, and payouts paid right and on time
• Fixed costs remain within budget (monthly fixed costs vs budget)
• Credit and capital available to fund growth (credit available vs cash needed for the next two quarters of purchase orders)
• Money is controlled and books are audit-ready (second approval for each payment; accounts reconciled monthly)

Requirements

• Finance Leadership experience:
  • CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year is required
• Hands-on ownership:
  • Have run 13-week cash flows and monthly closes with an outside bookkeeper
  • Have personally managed contractor and supplier payments
• Ecommerce finance experience:
  • Reconciled Shopify and Amazon payouts
  • Understand nCPA, MER, LTV, COGS, and inventory cash cycles
• Forecasting and accuracy:
  • Build cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals
• Capital & lenders:
  • Have set up or managed an inventory- or receivables-backed credit facility
  • Maintain lender confidence with clean reporting
• Tax and controls:
  • Sales tax experience alongside a CPA
  • Run a single, clean payment process with approvals and reconciliations
• Attention to detail:
  • Catch incorrect amounts, duplicate payments, or missed filings before money moves
• Trust and responsiveness:
  • Discreet and trustworthy with contractor pay, bank access, and owner finances
  • Responsive when cash/payment issues arise, even outside scheduled days
• Language:
  • Fluent in English

Preferred Qualifications

• Experience with inventory-heavy brands that import from China
• Cross-border experience (e.g., US and Hong Kong)

Compensation & Benefits

• USD $7,000 to $10,000 per month
• Retainer for approximately 1–2 days a week

Location

• Fully remote (fractional role)