Fractional CFO, Shopify & Amazon Brands

Overview

This role is for a hands-on Fractional CFO to take end-to-end ownership of finances for a profitable DTC pet brand. The position covers cash flow, monthly close, payments, tax, budgets, projections, and credit facilities that fund growth. Estimated time commitment is about 1–2 days a week (approximately as needed).

The organization generates $50M+ in annual revenue and is scaling to $100M+. It sells across Shopify, Amazon, and Chewy, and recently launched a second brand.

Responsibilities

• Own cash flow and forecasting end to end, including maintaining a current 13-week cash flow every week ahead of the Monday leadership meeting
• Monitor and communicate cash position, including the “cash trough,” and time PO, freight, and supplier payments to the plan
• Drive the monthly close process with an outside bookkeeper and ensure books are closed accurately and on time each month
• Review the P&L against budget with the CEO and ensure no corrections are needed after the P&L review
• Manage payments and payouts, including:
  • Contractor pay (twice per month)
  • Supplier and freight invoices
  • Software and card expenses
  • Affiliate and creator payouts
  • Ensure all payments are correct and made by due date
• Forecast subscription performance, including subscriptions, subscription cohorts, and the cash conversion cycle; flag items moving against plan the week they show up
• Ensure tax compliance and filings are correct and submitted on time with the organization’s CPA (sales tax and corporate tax)
• Own financial controls and audit readiness, including:
  • Two-person approvals on every payment
  • Monthly reconciliations for every account
• Manage credit and lender relationships to ensure growth is funded, including:
  • Growing credit limits and lines
  • Setting up and running an asset-based lending facility
  • Ensuring the next two quarters of purchase orders are funded
• Manage key lender and banking relationships and maintain clean reporting to keep lenders confident
• Oversee financial reporting and provide regular updates to leadership and the CEO, including a weekly cash picture and a monthly finance report
• Support entity setup and structure as needed with the CPA
• Own and improve the finance operating process, including AI/automation for financial workflows and controls
• Manage currency exposure on supplier payments (RMB, USD, CAD)

Outcomes (Success Looks Like)

• Cash flow, subscriptions, and the cash conversion cycle are projected clearly, with projections vs actuals showing no surprises and cash never below the minimum balance
• Books are accurate and closed on time every month (close date each month; no corrections after CEO P&L review)
• Contractors, bills, and payouts are paid right and on time
• Fixed costs remain within budget (monthly fixed costs vs budget)
• Credit and capital are sufficient to fund growth (credit available vs cash needed for the next two quarters of purchase orders)
• Money is controlled and books are audit-ready (second approval on every payment; all accounts reconciled monthly)

Requirements

• Fluent in English
• Finance leadership experience: CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year (required)
• Hands-on execution: you do the work, not just advise; must have run 13-week cash flows and monthly closes with an outside bookkeeper
• Experience handling contractor and supplier payments directly
• Ecommerce finance experience, including reconciling Shopify and Amazon payouts and understanding nCPA, MER, LTV, COGS, and inventory cash cycles
• Forecasting experience building cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals
• Capital & lender experience: set up or managed an inventory- or receivables-backed credit facility and kept lenders confident with clean reporting
• Tax and controls experience, including sales tax work alongside a CPA and running a clean payment process with approvals and reconciliations
• High attention to detail (catch wrong amounts, duplicates, or missed filings before money moves)
• Discreet and trustworthy with contractor pay, bank access, and owner finances
• Responsive and available when cash/payment issues arise, even outside scheduled days

Preferred Qualifications

• Inventory-heavy brand experience with importing from China
• Cross-border experience (e.g. US and Hong Kong)

Compensation & Benefits

• Salary expectation: USD $7,000 to $10,000 per month, as a retainer for about 1–2 days a week

Location

• Fully remote