Pricing & Market Intelligence Analyst

Overview

This role leads pricing strategy and market intelligence efforts for a growing portfolio of veterinary technology products and services. Responsibilities include developing data-driven pricing recommendations, conducting market and competitive research, and partnering cross-functionally to support commercialization and profitability goals.

Responsibilities

Pricing Strategy & Commercialization

• Develop pricing strategies and recommendations for new and existing products and services.
• Evaluate subscription, transaction-based, usage-based, claims-based, and hybrid pricing models.
• Recommend pricing, packaging, bundling, and commercialization strategies for software and data products.
• Assess business cases and pricing approaches for new product launches, strategic partnerships, and market expansions.
• Monitor pricing performance and recommend optimization opportunities to improve revenue growth, adoption, and profitability.
• Establish pricing governance and pricing approval processes across the product portfolio.

Market Research & Competitive Intelligence

• Conduct market research to understand customer purchasing behavior, willingness to pay, unmet needs, and market trends.
• Develop competitive intelligence on veterinary software providers, practice management systems, claims solutions, payment platforms, and emerging market entrants.
• Analyze competitor pricing models, product offerings, and go-to-market strategies.
• Identify market opportunities, risks, and industry trends that influence product strategy and commercial decisions.
• Conduct customer and stakeholder interviews, surveys, and research initiatives to support pricing and product decisions.

Financial & Business Analysis

• Assess product delivery costs, operating expenses, implementation costs, support costs, and partnership economics to support pricing recommendations.
• Build financial models and scenario analyses to evaluate pricing alternatives and expected business outcomes.
• Partner with Finance on revenue forecasts, margin assessments, and long-range planning assumptions.
• Measure the effectiveness of pricing decisions through adoption, retention, revenue, and profitability metrics.
• Develop executive-level reports, dashboards, and recommendations for leadership review.

Cross-Functional Partnership

• Partner with Product Managers throughout the product lifecycle to develop pricing and commercialization strategies.
• Collaborate with Commercial teams to ensure pricing recommendations align with market realities and customer needs.
• Support strategic planning, annual operating planning, and product investment prioritization decisions.
• Partner with M&A, Strategic Partnerships, and Corporate Development teams to assess pricing and market opportunities for acquisitions, partnerships, and new business models.
• Support product launch readiness activities, including pricing, positioning, and market assessments.

Requirements

• Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Data Analytics, or related field.
• 8+ years of experience in pricing strategy, market research, product operations, strategic planning, management consulting, business analysis, or related fields.
• Demonstrated experience building business cases, financial models, and pricing recommendations.
• Experience conducting primary and secondary market research and competitive analysis.
• Experience supporting SaaS, healthcare technology, insurance technology, payments, analytics, AI-enabled products, or platform businesses preferred.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Advanced Excel and Power BI/Tableau experience.

Compensation & Benefits

Base Pay Ranges

• Chicago/Boston: $123,774 – $154,718 per year
• NYC: $135,026 – $168,784 per year
• Miami: $118,148 – $147,686 per year
• Nationwide: $112,522 – $140,653 per year

Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is eligible for an annual bonus. Base pay is one part of a total rewards package that includes the benefits listed below.

Benefits (varies by location)

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

Location

Compensation ranges are provided for Chicago/Boston, NYC, Miami, and Nationwide.