Pricing & Market Intelligence Analyst

Overview

This role involves leading pricing strategy, market research, competitive intelligence, and commercialization analysis across a growing portfolio of veterinary technology products.

You will develop data-driven pricing recommendations that balance customer value, competitive positioning, product costs, margin objectives, and market opportunities. Work closely with Product, Commercial, Finance, Operations, and Executive Leadership to ensure pricing and packaging decisions support growth and profitability goals.

Responsibilities

Pricing Strategy & Commercialization

• Develop pricing strategies and recommendations for new and existing products and services.
• Evaluate subscription, transaction-based, usage-based, claims-based, and hybrid pricing models.
• Recommend pricing, packaging, bundling, and commercialization strategies for software and data products.
• Assess business cases and pricing approaches for new product launches, strategic partnerships, and market expansions.
• Monitor pricing performance and recommend optimization opportunities to improve revenue growth, adoption, and profitability.
• Establish pricing governance and pricing approval processes across the product portfolio.

Market Research & Competitive Intelligence

• Conduct market research to understand customer purchasing behavior, willingness to pay, unmet needs, and market trends.
• Develop competitive intelligence on veterinary software providers, practice management systems, claims solutions, payment platforms, and emerging market entrants.
• Analyze competitor pricing models, product offerings, and go-to-market strategies.
• Identify market opportunities, risks, and industry trends that influence product strategy and commercial decisions.
• Conduct customer and stakeholder interviews, surveys, and research initiatives to support pricing and product decisions.

Financial & Business Analysis

• Assess product delivery costs, operating expenses, implementation costs, support costs, and partnership economics to support pricing recommendations.
• Build financial models and scenario analyses to evaluate pricing alternatives and expected business outcomes.
• Partner with Finance on revenue forecasts, margin assessments, and long-range planning assumptions.
• Measure the effectiveness of pricing decisions through adoption, retention, revenue, and profitability metrics.
• Develop executive-level reports, dashboards, and recommendations for leadership review.

Cross-Functional Partnership

• Partner with Product Managers throughout the product lifecycle to develop pricing and commercialization strategies.
• Collaborate with Commercial teams to ensure pricing recommendations align with market realities and customer needs.
• Support strategic planning, annual operating planning, and product investment prioritization decisions.
• Partner with M&A, Strategic Partnerships, and Corporate Development teams to assess pricing and market opportunities for acquisitions, partnerships, and new business models.
• Support product launch readiness activities, including pricing, positioning, and market assessments.

Requirements

• Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Data Analytics, or related field.
• 8+ years of experience in pricing strategy, market research, product operations, strategic planning, management consulting, business analysis, or related fields.
• Demonstrated experience building business cases, financial models, and pricing recommendations.
• Experience conducting primary and secondary market research and competitive analysis.
• Experience supporting SaaS, healthcare technology, insurance technology, payments, analytics, AI-enabled products, or platform businesses preferred.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Advanced Excel and Power BI/Tableau experience.

Skills

• Strong analytical and financial modeling capabilities.
• Ability to synthesize large amounts of market, customer, and financial data into clear recommendations.
• Exceptional communication and presentation skills with executive audiences.
• Strong commercial acumen and strategic thinking.
• Ability to influence decision-making across cross-functional teams.

Compensation & Benefits

Base Pay Ranges

• Chicago/Boston: $123,774 – $154,718 per year
• NYC: $135,026 – $168,784 per year
• Miami: $118,148 – $147,686
• Nationwide: $112,522 – $140,653 per year

Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is eligible for an annual bonus. Base pay is one part of a total rewards package that includes the benefits listed below.

Benefits (Where Available)

• Comprehensive full medical, dental and vision insurance
• Basic Life Insurance at no cost to the employee
• Company-paid short-term and long-term disability
• 12 weeks of 100% paid parental leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter benefits
• Group pet insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

Location

• Chicago/Boston, NYC, Miami, or Nationwide