Senior Principal, Marketing Strategic Finance & Analytics

Overview

This role sits within Strategic Finance & Analytics (SFA), a team that supports business growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. The team partners cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide—navigating local market challenges while maintaining a competitive edge.

The Senior Principal, Marketing Strategic Finance & Analytics will report to the Director, Marketing Strategic Finance.

Responsibilities

• Support strategy discussions on spend allocation and pacing between Finance and Marketing leadership.
• Partner with Financial Operations to track Marketing media and production budgets to inform strategic allocations.
• Establish KPI frameworks for marketing channels and campaigns; set and monitor KPI targets, OKRs, and efficiency goals.
• Develop ROI calculation methodologies with Data Science and Research and lead holistic campaign reviews, accounting for qualitative and quantitative impacts.
• Support weekly reporting needs from Marketing and Hosting organizations, and quarterly campaign performance reviews.
• Conduct analytical deep dives into business trends and drivers of variance; independently lead data extraction, analysis, visualization, and presentation.
• Partner with Marketing, Product Marketing, and Hosting leadership to develop strategy and support business performance.

Requirements

• 15+ years of relevant business and analytics experience, ideally a mix of financial planning, management consulting, and/or analytics experience.
• Technical experience in financial analysis and modeling; SQL experience preferred.
• Ability to work and influence cross-functionally across internal teams (marketing, data science, finance) and external partners.
• Strong communication skills across different analytical levels; ability to synthesize large datasets into clear narratives with recommendations.
• Advanced presentation skills (Google Docs, Keynote, Excel).
• Grasp of current social networking systems.

Preferred Qualifications

• Experience working within the marketing ecosystem (e.g., media agency, content providers, or brands).
• Familiarity with marketing channels and KPIs, acquisition funnel analysis, and campaign effectiveness evaluation.

Compensation & Benefits

• Pay Range: $204,000—$245,000 USD
• Base pay is dependent on factors such as training, transferable skills, work experience, business needs, and market demands.
• This role may be eligible for bonus, equity, benefits, and Employee Travel Credits.

Location

US - Remote Eligible. The role may include occasional work at an office or attendance at offsites, as agreed to with your manager.

While remote eligible, you must live in a state where the employer has a registered entity. You must live in a state not listed on the up-to-date excluded states list (the list is continuously evolving). If your position is employed by another entity within the organization, your recruiter will inform you what states you are eligible to work from.