Finance Manager, Marketing

Overview

This role involves owning the full financial picture for a strategically important marketing spend area. You will serve as the dedicated finance partner for the marketing organization, connecting marketing activity to pipeline and revenue outcomes.

You will report into the Head of GTM Finance and partner closely with marketing leadership, working with Sales FP&A and Corporate FP&A to establish a clear interlock between marketing, sales, and company-level financials.

Job Posted: September 21, 2026

Responsibilities

• Own marketing FP&A end-to-end, including headcount planning, budget building, and actuals tracking, so marketing leadership has a current view versus plan.
• Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting.
• Support sales pipeline forecasting based on spend as part of GTM targets and ARR modeling; flag risks to pipeline coverage or targets early.
• Act as an embedded business partner to marketing leadership, supporting in real time rather than operating as a once-a-month reporting function.
• Track purchase orders and vendor commitments against budget and flag overspend risk before it happens.
• Analyze the connection between marketing spend, pipeline generation, and closed-won revenue in partnership with Sales and RevOps.
• Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel remains consistent end to end.
• Use AI to automate recurring finance processes, including building skills and agents that can run parts of month-end close and re-forecasting cycles.

Requirements

• Strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance; either path requires solid understanding of how sales pipeline converts to closed-won revenue.
• Ability to own a budget end to end, including headcount, spend actuals, and purchase orders, and communicate variance clearly to non-finance stakeholders.
• Strong grasp of channel-level marketing economics, including pipeline generation vs. brand, cost per pipe, and linking spend to downstream pipeline and revenue outcomes.
• Comfort with ambiguity: able to structure a loosely defined problem independently.
• Good judgment with a bias toward proactively surfacing issues and opportunities.
• Experience using AI tools to improve efficiency, with judgment about when to go deep manually versus leaning on the tool.
• Strong written and verbal communication skills; can turn complex analysis into a short, clear executive takeaway with guidance from a manager.
• Preferred experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot.

Compensation & Benefits

Not specified.

Location

Remote work (no additional location details provided in the posting).