Fractional CFO, DTC Ecommerce Brand ($50M+)

Overview

This role is for a hands-on Fractional CFO to take ownership of finance end to end for a profitable DTC pet brand. You will manage cash flow, monthly close, payments, tax, budgeting, forecasting, and credit lines used to fund growth. The position is fully remote and typically requires about 1–2 days per week (as needed).

The business is generating $50M+ annually and is scaling toward $100M+. This is a fractional position designed to ensure accurate, timely financial operations as the organization grows.

Responsibilities

• Own cash flow management, including maintaining a current 13-week cash flow and identifying the cash trough.
• Run the monthly close in partnership with a bookkeeper, ensuring books close on time each month.
• Oversee payments and billing processes, including:
  • Contractor pay (twice a month)
  • Supplier and freight invoices
  • Software and card expenses
  • Affiliate and creator payouts
  • Ensuring all payments are correct and on time
• Manage projections and financial planning, including:
  • Cash flow forecasting
  • Subscription forecasting, subscription cohorts
  • Cash conversion cycle projections and weekly variance flagging against plan
• Ensure tax and compliance are accurate and timely, working with a CPA for sales tax and corporate tax filings.
• Own credit and lender relationships, including:
  • Growing credit limits
  • Setting up and managing an inventory- or receivables-backed credit facility
  • Ensuring the next two quarters of purchase orders are funded
• Maintain financial controls and audit-ready books, including:
  • Two-person approval on every payment
  • Monthly reconciliation of all accounts
  • Ensuring payments and accounts are properly documented for audit readiness
• Provide financial reporting to leadership:
  • Bring the cash picture to the weekly leadership meeting
  • Provide a monthly finance report to the CEO
  • Review P&L against budget with the CEO
• Support setup and structure for new entities with the CPA.
• Manage currency exposure on supplier payments (RMB, USD, CAD).
• Respond to cash or payment issues even outside scheduled days.

Requirements

• Finance Leadership experience: CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year.
• Hands-on execution: you run the work yourself (not just advise), including:
  • 13-week cash flows
  • Monthly closes with an outside bookkeeper
  • Contractor and supplier payments
• Ecommerce finance experience, including reconciliation of Shopify and Amazon payouts and understanding:
  • nCPA, MER, LTV, COGS
  • inventory cash cycles
• Forecasting capability, including building cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals.
• Capital and lending experience, including setting up or managing an inventory- or receivables-backed credit facility and maintaining lender confidence with clean reporting.
• Tax and controls experience:
  • sales tax experience alongside a CPA
  • running a clean payment process with approvals and reconciliations
• High attention to detail, including catching wrong amounts, duplicate payments, and missed filings before money moves.
• Discretion and trustworthiness with contractor pay, bank access, and owner finances.
• Fluent in English.

Preferred Qualifications

• Experience with an inventory-heavy brand importing from China.
• Cross-border experience (e.g., US and Hong Kong).

Compensation & Benefits

• Salary expectation: USD $7,000 to $10,000 per month as a retainer for about 1–2 days a week.

Location

• Fully remote (fractional).

Hiring Process

• Application + screening interview
• In-depth interview with the CEO
• Reference calls
• Final interview with the CEO