Fractional CFO, DTC Ecommerce Brand ($50M+)

Overview

This fractional CFO role is a hands-on finance leadership position for a profitable DTC pet brand. The work covers finance end to end—cash flow, monthly close, payments, taxes, budgeting, projections, and credit/capital relationships—approximately 1–2 days per week (about 1–2 days a week approx. as needed).

The organization is scaling from $50M+ in annual revenue to $100M+ and is looking for one person who owns the money so financial operations stay stable as the business grows.

Responsibilities

• Own cash flow management, including maintaining a current 13-week cash flow every week and identifying the cash trough.
• Ensure timely monthly financial close with an outside bookkeeper; review and validate the P&L against budget with the CEO.
• Manage payments and ensure accurate, on-time processing, including:
  • Contractor pay (twice a month)
  • Supplier and freight bills
  • Software and card expenses
  • Affiliate and creator payouts
• Build and maintain forecasting models for:
  • Subscriptions
  • Subscription cohorts
  • Cash conversion cycle
  • Projections vs. actuals, and flag variances moving against plan the week they appear
• Oversee tax compliance:
  • Ensure sales tax and corporate tax filings are correct and on time in coordination with the CPA
• Manage credit lines and capital needs:
  • Grow credit lines and maintain lender relationships
  • Set up and/or manage an inventory- or receivables-backed credit facility to fund the next two quarters of purchase orders
• Implement and maintain financial controls:
  • Two-person approvals on every payment
  • Monthly account reconciliations and audit-ready books
• Lead weekly and monthly reporting:
  • Bring the cash picture to weekly leadership meetings
  • Provide the CEO a monthly finance report
• Provide responsive support when cash or payment issues arise, even outside scheduled days.

Requirements

• Fluent in English
• Finance leadership experience:
  • CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year is a must
• Hands-on experience running core finance operations (not only advising), including:
  • Running 13-week cash flows
  • Driving monthly closes with an outside bookkeeper
  • Managing contractor and supplier payments directly
• DTC/ecommerce finance experience, including reconciliations of Shopify and Amazon payouts and understanding nCPA, MER, LTV, COGS, and inventory cash cycles
• Forecasting capability demonstrated through cash flow and subscription/cash conversion cycle projections that hold up against actuals
• Capital & lending experience:
  • Set up or managed an inventory- or receivables-backed credit facility
  • Keep lenders confident with clean reporting
• Tax and controls experience:
  • Sales tax experience alongside a CPA
  • Running a single clean payment process with approvals and reconciliations
• Strong attention to detail (ability to catch wrong amounts, duplicate payments, or missed filings before money moves)
• Discretion and trustworthiness with owner finances, contractor pay, and bank access
• Ability to work approximately 1–2 days a week (as needed)

Preferred Qualifications

• Inventory-heavy brand experience, including importing from China
• Cross-border experience (e.g., US and Hong Kong)

Compensation & Benefits

• Salary expectation: USD $7,000 to $10,000 per month, as a retainer for about 1–2 days a week.

Location

• Fully remote