Fractional CFO, DTC Ecommerce Brand

Overview

This role is for a hands-on Fractional CFO to take ownership of finance end to end for a profitable DTC pet products brand. The position covers about 1–2 days a week (fully remote) and is accountable for cash flow management, monthly close, payments, tax and compliance, budgeting, and credit facilities that fund growth.

The organization generates $50M+ in annual revenue and is scaling to $100M+.

Responsibilities

• Own cash flow and forecasting, including keeping a 13-week cash flow current each week and identifying the cash trough.
• Manage monthly close with a bookkeeper, ensuring books are closed on time and the P&L is reviewed against budget with the CEO.
• Run and oversee all payments, including:
  • Contractor pay (twice a month)
  • Supplier and freight bills
  • Software and card expenses
  • Affiliate and creator payouts
  • Ensuring payments are correct, approved, and made on time.
• Forecast and monitor subscription performance and working-capital dynamics, including:
  • Subscription projections
  • Subscription cohorts
  • Cash conversion cycle
  • Flagging items moving against plan the week they arise.
• Ensure all tax and compliance tasks are accurate and submitted on time with the CPA, including sales tax and corporate tax filings.
• Own credit lines and lender relationships, including:
  • Growing available credit limits/lines
  • Setting up and/or managing an inventory- or receivables-backed credit facility
  • Ensuring funding is available for the next two quarters of purchase orders.
• Implement and maintain financial controls and readiness practices, including:
  • Two-person approvals on every payment
  • Monthly account reconciliations
  • Keeping the books audit-ready
• Provide finance reporting and leadership support, including:
  • Delivering the cash picture to weekly leadership meetings
  • Sending a monthly finance report to the CEO
• Manage currency exposure on supplier payments (RMB, USD, CAD).

Outcomes / Success Criteria

• 90-day targets for each outcome are agreed before the start date.
• Cash flow, subscriptions, and the cash conversion cycle are projected clearly, with projections vs. actuals and cash never below the minimum balance.
• Books are accurate and closed on time every month with no corrections needed after the P&L review with the CEO.
• Everyone is paid correctly and on time (contractors, bills, and payouts).
• Fixed costs stay within budget (monthly fixed costs vs. budget).
• Credit and capital are in place to fund growth, including credit available vs. cash needed for the next two quarters of purchase orders.
• Money is controlled and books are audit-ready, including second approvals for payments and monthly reconciliations.

Requirements

• Finance leadership experience: CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year (must have).
• Hands-on execution: personally run the work (not only advise), including:
  • 13-week cash flows
  • Monthly closes with an outside bookkeeper
  • Contractor and supplier payments
• Ecommerce finance experience, including reconciliation of Shopify and Amazon payouts and understanding of:
  • nCPA, MER, LTV, COGS
  • inventory cash cycles
• Forecasting capability: build cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals.
• Capital and lender experience: set up or managed an inventory- or receivables-backed credit facility and keep lenders confident with clean reporting.
• Tax and controls experience: sales tax experience alongside a CPA; running a clean payment process with approvals and reconciliations.
• Strong attention to detail, including catching wrong amounts, duplicate payments, or missed filings before money moves.
• Discretion and trustworthiness handling owner finances, contractor pay, and bank access.
• Responsiveness when cash or payment issues arise, including outside the set days.
• Fluent in English.
• Excellent cultural fit with the organization’s values.

Preferred Qualifications

• Experience with an inventory-heavy brand importing from China.
• Cross-border experience (e.g., US and Hong Kong).

Compensation & Benefits

• USD $7,000 to $10,000 per month (retainer) for approximately 1–2 days a week.

Location

• Fully remote.
• About 1–2 days a week (as needed).

Hiring Process

• Application + screening interview
• In-depth interview with the CEO
• Reference calls
• Final interview with the CEO