Senior Business Analyst

Overview

This remote role (must reside in the United States) seeks an experienced Senior Business Analyst to support marketing effectiveness, enrollment growth, and operational performance for a multi-campus education organization.

The position partners with executive leadership, Marketing, Admissions, and Operations to analyze the prospective-student journey—from initial lead generation through enrollment. The ideal candidate goes beyond traditional reporting to determine why performance changes, identify improvement opportunities, and translate complex data into actionable business strategies.

Responsibilities

Marketing & Enrollment Analytics

• Analyze marketing and enrollment performance across campuses, programs, markets, and lead sources.
• Evaluate the lead-to-enrollment funnel, identifying conversion opportunities and performance gaps.
• Monitor lead volume, lead quality, contact rates, applications, enrollments, and marketing attribution.
• Investigate trends, anomalies, and root causes affecting enrollment and marketing ROI.
• Develop data-driven recommendations to improve lead conversion, marketing effectiveness, and enrollment outcomes.

Business Intelligence & Reporting

• Build dashboards, KPI reports, forecasts, and performance models to support executive decision-making.
• Consolidate and analyze data across CRM, marketing platforms, student information systems, and other business applications.
• Identify data discrepancies and improve reporting accuracy, consistency, and reliability.
• Translate analytical findings into clear recommendations for leadership.

Cross-Functional Collaboration

• Partner with Marketing, Admissions, and Call Center leadership to optimize lead management, follow-up, and conversion strategies.
• Identify operational bottlenecks and recommend measurable improvements.
• Support strategic planning and evaluate the impact of implemented initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, Finance, Statistics, or related field.
• 5–10 years of experience in business analytics, marketing analytics, revenue operations, or business intelligence.
• Strong experience analyzing lead generation, marketing attribution, and customer acquisition funnels.
• Advanced Excel/Google Sheets skills and experience with complex data sets.
• Experience with Power BI, Tableau, Looker Studio, or similar business intelligence tools preferred.
• Working knowledge of CRM systems, Google Analytics 4 (GA4), conversion tracking, and marketing analytics platforms.
• Experience in high-volume B2C, education, or lead-driven organizations preferred.

Preferred Qualifications

• Higher Education industry experience is preferred.

Success in This Role

Success means delivering insights that improve marketing performance, increase lead-to-enrollment conversion, and drive measurable business results.