Sr. Analyst, Local Digital Inventory

Overview

The organization is seeking a Senior Analyst, Local Digital Inventory to manage and optimize digital video and connected TV (CTV) inventory across local station streaming and website properties. This role supports revenue goals and advertiser commitments by leading inventory forecasting, allocation, availability analysis, sponsorship planning, and performance reporting. Collaboration with Sales, Ad Operations, Finance, Product, and technology teams is essential to drive sell-through and yield improvements while protecting both campaign delivery and the viewer experience.

Responsibilities

• Create and maintain calendar templates to track sold sponsorships and HPTOs.
• Analyze avails and sponsorships to maximize inventory and reach budgetary goals.
• Manage software integration to and from WideOrbit traffic and Order Management System.
• Troubleshoot and resolve issues with sponsorships not running on pages correctly.
• Create and generate potential revenue loss/gain reports.
• Create and maintain format template groups.
• Create and maintain avails tracking documents for all local media stations.
• Partner cross-functionally with Sales Operations to support shared inventory and revenue objectives.
• Develop and maintain forecasts for digital video and CTV supply by market, platform, device, content type, audience, daypart, and sales channel.
• Monitor sell-through, fill rate, CPM, revenue, and delivery trends; recommend pricing floors, packaging, prioritization, and channel mix adjustments to improve monetization.
• Identify under delivery, overbooking, pacing, frequency, and supply-quality risks early; coordinate corrective action with Sales and Ad Operations.
• Produce recurring inventory, capacity, and revenue reports with clear recommendations for sales leadership and operational partners.

Requirements

• BS/BA in a related discipline preferred, or equivalent years of experience.
• Generally, 5+ years of experience in a related field preferred.

Qualifications / What You’ll Bring

• Applied knowledge of broadcast logs, digital media inventory, sales operations, and inventory management processes.
• Strong analytical and forecasting skills; ability to interpret inventory, revenue, and delivery data and identify risks and opportunities.
• Working knowledge of digital advertising, connected TV, programmatic delivery, and relevant traffic, order management, and ad-serving platforms.
• Proficiency with spreadsheets, reporting tools, and large data sets.
• Sound business judgment, problem-solving ability, and attention to detail.
• Clear written and verbal communication skills, including presenting actionable recommendations to cross-functional partners.
• Ability to collaborate effectively, work independently, manage multiple priorities, and adapt in a fast-paced environment.

Compensation & Benefits

• Not specified in the provided job description.

Location

• Not specified in the provided job description.

Equal Employment Opportunity

The organization is an equal employment opportunity employer and does not discriminate in employment decisions based on race, sex, sexual orientation, transgender status, gender identity, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Reasonable accommodations will be made for qualified individuals with known disabilities unless doing so would result in undue hardship.

Internal Applicants

If you are a current employee, please do not apply on this site. Use the internal career site path: Worklife > My Info > View Open Positions.