VP of Finance/ Financial Controller

Overview

A US-based organization is seeking a VP of Finance / Financial Controller to lead the financial operations as the business scales. This role combines public-company-level controllership with strategic finance responsibilities, including managing audit-ready close processes and SEC reporting, while actively influencing commercial financial decisions. The position requires a hands-on, lean approach to build and optimize financial processes that support rapid business growth.

Responsibilities

• Manage the full accounting function and ensure a fast, accurate monthly and quarterly close across multiple entities and geographies.
• Serve as the technical authority on US GAAP, overseeing revenue recognition, inventory/COGS, and other complex accounting areas for a direct-to-consumer (DTC) brand.
• Own SEC filings and reporting (10-Q, 10-K, and supporting schedules), ensuring full and timely compliance as part of a listed group.
• Design, document, and maintain SOX-compliant internal controls; collaborate with internal and external auditors to maintain audit readiness year-round.
• Develop budgets, forecasts, and financial models that actively shape business strategy; partner with commercial, growth, and operations teams to analyze unit economics, margins, and spending.
• Oversee cash flow, working capital, treasury functions, and lead the annual audit process.
• Build, lead, and appropriately size the finance team and systems to support scaling; prioritize increasing throughput before tightening controls.
• Collaborate across non-US time zones to ensure seamless coordination with international teams and partners.

Requirements

• 6-10+ years of progressive finance and accounting experience.
• Leadership experience in finance/accounting at a US public company.
• Active CPA certification.
• Deep and current expertise in US GAAP and SEC reporting.
• Proven knowledge of SEC compliance, filings (10-K, 10-Q), and SOX/internal controls.
• Background in consumer health and/or consumer wellness sectors.
• Strategic finance mindset with the ability to be hands-on in a high-growth environment.
• Mandatory daily, fluent use of AI tools to enhance modeling, analysis, reporting, and process efficiency.

Preferred Qualifications

• Experience with high-growth or scaling DTC consumer brands.
• Strong blend of controllership and strategic FP&A capabilities.
• Experience building and scaling finance teams during rapid organizational change.

Compensation & Benefits

• Salary range: $150,000 - $200,000 per year.
• Full-time, fully remote position based in the United States.

Location

• United States (Remote)

This role requires flexibility to work across multiple time zones to support international collaboration.