Overview
This hybrid, builder-style role focuses on owning both accounting and FP&A functions, including month-end close, budgeting, forecasting, and building the reporting infrastructure where it currently does not exist. The finance lead will also serve as the financial modeling voice for decisions about retail SKU strategy, retail pricing, and channel expansion.
You will report to the CEO and work closely with the Head of Data.
Responsibilities
- Own full-charge bookkeeping, monthly close, and accurate financial statement preparation.
- Establish COGS tracking by channel and product.
- Build and own company-wide budgeting, forecasting, and variance reporting.
- Design and maintain a retail-specific contribution margin model, including retail distribution, trade marketing, slotting, and other retail cost structures distinct from DTC.
- Partner directly with the founding team on the financial logic behind retail expansion decisions, including pricing, door count, and SKU selection.
- Establish labor cost and budget tracking by business unit, tied to marketing efficiency metrics (CAC, LTV, MER).
- Lay the groundwork for the future structure of the finance function, including team build-out as scope expands.
Requirements
- Strong accounting fundamentals, with the ability to own the books and close independently as the company’s first dedicated finance hire.
- Experience owning FP&A at a growth-stage consumer/DTC brand, ideally as an early or founding finance hire.
- Direct experience modeling retail unit economics, with an understanding that retail success is driven by velocity and margin (not price matching).
- Comfort building and formalizing infrastructure and processes across both accounting and FP&A.
- Proven ability to communicate financial complexity in a way that non-finance stakeholders can act on.
Preferred Qualifications
- Evidence of effectively modeling unit economics for DTC and wholesale mix (e.g., blend of DTC vs. wholesale margins).
- Experience structuring cash flow and inventory forecasting to support rapid scaling and product reorder cycles.
Working Hours
- WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS
- Strong overlap with US business hours is required due to integration with weekly and monthly payment cycles, with Central Time Zone (CST) preferred. This overlap is needed for real-time troubleshooting, banking approvals, and communication.
Compensation & Benefits
Compensation and benefits details were not provided in the job description.
Location
Remote-first. Role requires strong overlap with US business hours; Central Time Zone (CST) preferred.