Finance Manager/Controller

Overview

A rapidly growing direct-to-consumer (DTC) supplement brand has increased its monthly revenue from $10 million to $17 million over the past year and continues to expand. The finance function has not yet scaled with this growth, presenting a unique opportunity to build and lead the finance operations from the ground up. This role offers significant ownership and a clear path to a Chief Financial Officer (CFO) position.

This is a fully remote, full-time position aligned with Eastern Standard Time (EST) working hours.

Responsibilities

• Own the full accounting cycle, including month-end close, reconciliations, and financial reporting
• Build and maintain monthly profit and loss statements, balance sheets, and cash flow statements, progressing toward weekly and eventually daily reporting
• Conduct margin analysis by SKU, offer, and channel to provide leadership with detailed profitability insights
• Manage 13-week cash flow forecasting and daily cash management
• Reconcile inventory, cost of goods sold (COGS), and payment processors such as Adyen, Stripe, PayPal, and Shopify Payments
• Oversee accounts payable, review invoices for accuracy, and coordinate sales tax filings and compliance
• Develop channel-level P&Ls across DTC, Amazon, and TikTok Shop
• Manage and direct a virtual assistant supporting accounts payable and reporting functions
• Collaborate directly with the founders daily, assuming responsibilities currently divided between outsourced bookkeeping and fractional CFO support

Requirements

• Minimum of 4 years of accounting or controller experience, preferably within DTC, consumer packaged goods (CPG), or eCommerce sectors
• Strong knowledge of Generally Accepted Accounting Principles (GAAP) and inventory accounting
• Experience working with companies generating $50 million or more in annual revenue
• Proven ability to independently manage the full accounting cycle, including close, reconciliations, and reporting
• Proficiency in Excel, Google Sheets, QuickBooks, and Ramp or similar financial tools
• Capability to build P&L statements, balance sheets, and cash flow statements from scratch
• Experience working with US-based companies and comfort operating on EST hours
• Ability to work hands-on in a fast-paced, flat, founder-led environment

Compensation & Benefits

Details on compensation and benefits will be provided during the interview process.

Location

This is a fully remote role requiring alignment with Eastern Standard Time (EST) working hours.