Fractional CFO

Overview

This role is for a hands-on Fractional CFO supporting a profitable DTC pet brand. The position covers finance end to end—cash flow, monthly close, payments, taxes, budgeting, and credit lines that fund growth—approximately 1–2 days per week (as needed).

The organization reports $50M+ annual revenue and is scaling to $100M+. The role is designed for one person to own cash and financial operations as the business grows.

Responsibilities

• Own finance operations end to end, including:
  • 13-week cash flow forecasting (kept current weekly)
  • Monthly close and management of the bookkeeper
  • Payments processing and payment timing
  • Tax and compliance support with a CPA
  • Budgeting and financial planning
  • Credit line ownership, lender relationships, and financial controls
• Ensure cash forecasting clarity and visibility:
  • Projections vs. actuals so cash does not drop below the minimum balance
  • Identify the “cash trough” and plan supplier/PO payments accordingly
• Manage weekly and monthly reporting:
  • Provide the cash picture to the weekly leadership meeting
  • Project subscriptions, subscription cohorts, and the cash conversion cycle; flag deviations the week they appear
  • Deliver a monthly finance report to the CEO
• Run and coordinate key payment cycles:
  • Contractor pay twice a month
  • Supplier and freight invoices, software and card expenses, and affiliate/creator payouts
• Maintain accurate books and close on schedule:
  • Close books monthly and resolve corrections before P&L review with the CEO
  • Review P&L against budget with the CEO
• Support sales tax and corporate tax filings:
  • Prepare sales tax filings with the CPA
  • Ensure all sales tax and corporate tax filing deadlines are met
• Strengthen capital access to fund growth:
  • Grow credit limits and lines
  • Set up and run an asset-based lending facility
  • Ensure credit is available relative to cash needs for the next two quarters of purchase orders
• Implement controls and audit-ready processes:
  • Two-person approvals on every payment
  • Monthly reconciliations for all accounts
  • Maintain clean, audit-ready books
• Handle banking and currency considerations for supplier payments (RMB, USD, CAD)

Requirements

• Finance leadership experience: CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year (required)
• Hands-on execution: personally run 13-week cash flows and monthly closes with an outside bookkeeper, including contractor and supplier payments
• Ecommerce finance experience:
  • Reconciled Shopify and Amazon payouts
  • Understand nCPA, MER, LTV, COGS, and inventory cash cycles
• Forecasting proficiency:
  • Build cash flow, subscription cohort, and cash conversion cycle projections that hold up against actuals
• Capital and lending experience:
  • Set up or managed an inventory- or receivables-backed credit facility
  • Maintain lender confidence through clean reporting
• Tax and controls:
  • Sales tax experience alongside a CPA
  • Ability to run a clean payment process with approvals and reconciliations
• High attention to detail to prevent financial errors (wrong amounts, duplicate payments, missed filings)
• Trust and discretion handling contractor pay, bank access, and owner finances
• Responsive availability when cash/payment issues arise, even outside set days
• Fluent in English

Preferred Qualifications

• Inventory-heavy brand experience with importing from China
• Cross-border experience (e.g., US and Hong Kong)

Compensation & Benefits

• USD $7,000 to $10,000 per month
• Structured as a retainer for about 1–2 days a week
• Contractor role invoiced monthly

Location

• Fully remote

Hiring Process

1. Application + screening interview
2. In-depth interview with the CEO
3. Reference calls
4. Final interview with the CEO