Portfolio Growth Analyst - Unilever Prestige

Overview

This role supports the continued growth of a prestige beauty portfolio across direct-to-consumer (DTC) e-commerce channels. Working with a Central E-Commerce team, the Portfolio Growth Analyst will analyze data and customer behavior to identify patterns across brands and translate findings into actionable recommendations that improve customer acquisition, retention, and lifetime value.

Reporting to the Sr. Director of E-Commerce, this position provides portfolio-level insights that inform strategic decisions and help brand teams scale their e-commerce businesses.

Responsibilities

Portfolio Performance Analysis

• Analyze e-commerce performance across brand DTC sites, including traffic, conversion rate, AOV, customer acquisition, and retention metrics
• Identify cross-brand patterns and trends impacting portfolio growth
• Diagnose performance shifts and investigate root causes of growth opportunities or challenges

Customer Acquisition & Retention Insights

• Monitor trends in new customer acquisition, repeat purchase behavior, and loyalty performance across brands
• Conduct customer cohort and lifetime value analysis to understand retention dynamics
• Identify signals of customer behavior shifts that may impact long-term growth

Growth Opportunity Identification

• Surface opportunities to improve conversion, acquisition efficiency, and repeat purchase rates across brand sites
• Translate data into actionable insights and recommendations for brand teams
• Identify leading indicators of growth or risk across the portfolio

Reporting & Insight Development

• Develop portfolio dashboards and reporting frameworks that track key e-commerce KPIs across brands
• Translate complex analysis into clear narratives and insights for leadership
• Support monthly business reviews and strategic discussions with data-driven insights

Experimentation & Optimization

• Support testing initiatives aimed at improving site conversion, customer acquisition, and retention
• Evaluate performance of marketing initiatives and on-site optimization efforts
• Identify opportunities to improve the customer journey across DTC touchpoints

Requirements

• Bachelor’s degree in Analytics, Business, Marketing, Economics, or a related field
• 2–5 years of experience in e-commerce analytics, digital growth, or performance marketing analysis
• Strong analytical skills with experience identifying patterns and translating data into strategic insights
• Experience with Google Analytics (GA4) and Shopify
• Proficiency in SQL, Excel, and data visualization tools (Looker, Tableau, or similar)
• Experience analyzing customer acquisition, retention, and lifetime value metrics
• Ability to communicate insights clearly

Compensation & Benefits

• Annual base compensation range: $110,000 - $125,000 (commensurate with experience)

Location

No location was specified in the provided description.