Sr. Financial Analyst - Data, Digital & Marketing Analytics

Overview

This role supports the finance relationship with the Digital and Marketing teams by providing proactive analytical guidance for business growth. Working closely with the Director of FP&A, the Senior Financial Analyst will turn data from digital sales channels and marketing spend into clear insights, identify key business drivers behind performance, and support broader FP&A data reporting and ad hoc consolidated requests.

Job type: Full-time, Exempt

Responsibilities

Variance Analysis & Business Support

• Own weekly reporting of digital sales results versus AOP/forecast/Prior Year, identifying and drafting explanations for variances down to root-cause business drivers (e.g., new customer acquisition, AOV, auto-ship volume, promo efficiency, sell-in vs. sell-through dynamics)
• Track marketing and promotional activations, financial performance, channel mix shifts, and project ROI
• Translate finance outputs into clear narratives for non-finance stakeholders, and translate digital/marketing data into financial terms for finance leadership

KPI Management & Reporting

• Own and maintain a suite of digital/marketing KPIs (CAC, LTR, LTV, ROAS, CPM, conversion rate, retention/churn, AOV, frequency, etc.) across owned e-commerce and digital marketplace customers, ensuring consistent tracking and reporting
• Build and maintain recurring dashboards and reporting packages for leadership review
• Monitor performance trends and proactively flag risks and opportunities

Data Analysis & Insights

• Parse and analyze large, complex data sets from multiple systems (marketing platforms, e-commerce/web analytics, marketplace seller/vendor portals, finance systems) into coherent, decision-ready reporting
• Identify underlying business drivers behind performance trends and quantify their financial impact

Budgeting and Forecasting

• Help roll forward and maintain complex financial models each month, updating them with the latest business drivers, actuals, and assumptions from topline through contribution margin
• Gather, organize, and validate underlying source data to support model updates and first-draft AOP/forecast outputs
• Contribute to upside and risk scenario modeling, incorporating channel-level growth assumptions, trends, and sales driver trajectories

Consolidated Reporting

• Own end-to-end production of weekly company-wide sales reporting for leadership
• Support the broader FP&A team to ensure marketing inputs are properly reflected in total-company reporting and forecasts
• Complete other reporting and ad hoc requests as needed

Cross-Functional Collaboration

• Serve as day-to-day finance support for Digital and Marketing teams
• Collaborate with the FP&A team, Accounting, and Data/Analytics teams to align on data definitions, financial treatment, and reporting cadence
• Assist with month-end close activities related to digital channels and marketing expenses (accruals, reclasses, reporting)

Qualifications & Requirements

Experience

• Bachelor’s degree in Finance, Accounting, Economics, Business, or a related field
• 4–6+ years of experience in business or financial analysis within a marketing, e-commerce, or digital/marketplace environment
• Experience working directly with marketing, e-commerce, or marketplace business partners (strong plus)
• Experience supporting budgeting, forecasting, and/or long-range planning processes
• Hands-on experience with AI tools such as ChatGPT, Claude, or similar AI-powered platforms, with the ability to apply them practically to data analytics, financial analysis, reporting, and workflow automation

Skills

• Fluency in marketing/e-commerce terminology and metrics: CAC, LTR, LTV, ROAS, CPM, CPC, conversion rate, AOV, retention/churn, funnel metrics, and similar
• Advanced Excel and Power Query skills; experience with BI/visualization/AI tools (e.g., Tableau, Power BI, Looker, Claude) preferred
• Experience with NetSuite (plus)
• Demonstrated ability to work with large, complex data sets and distill them into clear, actionable insights
• Strong ability to connect data trends to underlying business drivers and explain the financial and operational “why,” not just the “what”
• Excellent written and verbal communication skills, with the ability to present analysis to both finance and non-finance audiences

Preferred Qualifications

• Experience with NetSuite
• Experience with BI/visualization/AI tools (e.g., Tableau, Power BI, Looker, Claude)

Location

HQ (Remote)

Equal Opportunity Employer

The employer is an Equal Opportunity Employer and does not discriminate based on race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status, or any other legally protected basis, to the extent permitted by law.