Sr Manager Commercial Reporting Analytics

Overview

A leading North American specialty distributor of imprintable apparel is seeking a Senior Manager of Commercial Reporting & Analytics to lead business intelligence and analytics strategy across sales performance and marketing effectiveness. This role is critical within the Commercial Operations, Strategy & Analytics function and supports customer-centric growth initiatives.

Responsibilities

Team Leadership & Development

• Define and lead the analytics vision for commercial and marketing functions, translating strategy into execution roadmaps.
• Establish best practices in performance management, business intelligence, and analytics.
• Lead, develop, and mentor a team of four, including two direct reports.
• Build team capabilities in Power BI, advanced analytics, and insight storytelling.
• Partner with Commercial Strategy on business planning and development of long-term and annual commercial strategies.
• Collaborate with FP&A and Commercial Strategy on reporting, forecasting, budgeting, and planning.
• Advise on data, tools, and systems to support scalable analytics and reporting, including CRM platform optimization.

Performance Management & Sales Enablement

• Own commercial performance management, including KPI definition and governance.
• Lead monthly Sales Leadership Reviews and Commercial Operating Reviews, delivering executive-ready insights.
• Develop and improve Power BI dashboards and reporting for Sales and senior leadership.
• Standardize reporting and performance tracking across Commercial, Finance, Operations, Merchandising, and Marketing.
• Promote data-driven decision-making focused on profitable growth and accountability.
• Deliver insights across customers, segments, brands, and products to identify opportunities and risks.
• Partner with Sales and Commercial teams to enable go-to-market execution through actionable insights.
• Conduct root cause analysis and translate findings into prioritized actions.
• Evaluate effectiveness of sales programs, commercial initiatives, and marketing activities.

Go-to-Market Activation & Execution

• Support go-to-market strategy, activation, and execution in partnership with Sales, Revenue Growth Management, and Commercial Strategy.
• Monitor commercial initiative performance and recommend optimizations.
• Support development and execution of long-term Value Creation Plans, including customer segmentation and resource allocation.

Marketing Strategy & Measurement

• Lead development of a full-funnel marketing measurement framework.
• Oversee campaign measurement, KPI design, attribution, and ROI evaluation.
• Analyze marketing effectiveness across channels such as paid search, email, web, social, and campaigns.
• Support e-commerce analytics including traffic, conversion, and customer journey optimization.
• Integrate commercial and customer insights into marketing strategy.

Cross-Functional Insights & Strategic Influence

• Act as a strategic advisor to senior leadership with actionable insights.
• Partner with IT and Data teams to improve data infrastructure and accessibility.
• Collaborate across Sales, Marketing, Merchandising, Finance, and Data Science to align metrics and reporting.
• Translate complex analyses into clear recommendations for executives.

Requirements

• 7+ years of analytics experience in commercial (sales) and marketing domains.
• 3+ years of experience leading and developing analytics teams.
• Proven ability to apply advanced analytics to drive insights across Sales and Marketing.
• Expertise in KPI development, performance management, dashboarding, and data analysis.
• Proficiency in Power BI or similar BI tools; experience with large, complex datasets.
• Strong stakeholder management and communication skills.
• Bachelor’s degree required.

Preferred Qualifications

• Experience in B2B environments, ideally in distribution, apparel, or related industries.
• Hands-on experience with Snowflake and SQL for data extraction and validation.
• Familiarity with e-commerce analytics and digital marketing platforms.
• Experience with marketing measurement methodologies such as attribution, marketing mix modeling, and incrementality testing.
• Advanced degree (MBA or Master’s) in Analytics, Business, Economics, or related field.

Compensation & Benefits

• Salary range: $135,000 to $150,000 annually, based on experience, with bonus potential.
• Full-time, exempt position; Monday through Friday.
• Remote work available.
• Comprehensive benefits package including vacation, personal and sick time; medical, dental, vision, life insurance, and disability coverage; flexible spending accounts; and 401(k) plan.
• Employee discounts on brand-name apparel and opportunities for growth and advancement.

Location

This role supports the full North American business including the US, Canada, and Puerto Rico, with potential future expansion into additional territories.

Physical Demands & Working Environment

• Regularly required to talk or listen.
• Operates in a professional office environment using standard office equipment.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Additional Information

• This position requires successful completion of a background check.
• The employer is an equal opportunity organization committed to diversity and inclusion.
• Employment decisions are made without regard to protected characteristics.
• Participation in E-Verify is required to confirm work authorization in the U.S.