Director, Commercial and Marketing FP&A

Overview

This role serves as the primary financial business partner to the Chief Brand and Marketing Officer and their Leadership Team. You will lead an integrated financial view of revenue, gross margin, eCommerce, category performance, and marketing investment—connecting brand and demand-generation decisions to enterprise financial outcomes.

This position is remote. It reports into the corporate hub based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

Responsibilities

Strategic Business Partnership & Integrated Planning

• Act as a trusted advisor and constructive challenger to the Chief Brand and Marketing Officer and Marketing Leadership Team, translating business strategies into financial implications, measurable outcomes, and choices.
• Lead annual budgeting, periodic forecasting, and long-range planning for Marketing, eCommerce, Merchandising, and Planning in alignment with the organization’s consolidated financial plan and planning calendar.
• Develop top-down revenue, gross-margin, and OPEX plans and scenario models that connect traffic, conversion, average order value, units, price, product mix, promotions, channel mix, and marketing investment to enterprise outcomes.
• Synthesize actual performance, forecast changes, risks, and opportunities into decision-ready recommendations for senior leadership; maintain financial bridges and management reporting.

Revenue, Gross Margin, Category and eCommerce Economics

• Own the finance perspective on revenue and gross-margin performance across categories and channels, including eCommerce financials, category financial plans, and cross-channel profitability.
• Build category and enterprise financial bridges to isolate the impact of volume, price, mix, promotions, markdowns, returns, product cost, and channel shifts on revenue and gross margin.
• Evaluate pricing, assortment, product mix, marketing spend, promotional cadence, and channel strategies; quantify trade-offs and recommend actions to improve profitable growth and margin quality.
• Model eCommerce performance and economics, including traffic, conversion, average order value, customer acquisition cost, returns, fulfillment impacts, and contribution margin where data is available.
• Partner closely with Merchandise Planning to reconcile bottom-up merchandise plans with top-down company revenue and gross-margin expectations; pressure-test assumptions, identify gaps, and ensure the plan supports enterprise commitments.
• Provide independent financial challenge while preserving clear accountability: Merchandise Planning owns the detailed merchandise plan, and FP&A owns integration with and visibility to the total company financial plan.

Marketing Investment and Performance

• Lead financial planning and ongoing management of the marketing budget, including spend pacing, forecasts, commitments, and reallocation recommendations across channels and initiatives.
• Develop ROAS, ROI, and incrementality analyses connecting media and marketing investments to demand, revenue, gross margin, customer acquisition, and longer-term customer value.
• Partner with Marketing and Analytics leaders to establish common assumptions, measurement standards, and performance scorecards for brand, performance media, partnerships, content, and customer programs.
• Assess the financial impact of promotions before and after launch, including demand lift, cannibalization, pull-forward, margin dilution, customer behavior, and inventory implications.
• Evaluate business cases for new campaigns, capabilities, partnerships, vendors, and growth initiatives; define expected returns and support post-investment reviews.

Forecasting, Governance and Team Leadership

• Partner with Corporate FP&A, Accounting, and cross-functional finance leaders during monthly close, quarterly forecasting, annual planning, and long-range planning to ensure assumptions and results are accurate, timely, and consistent.
• Support public-company reporting and leadership materials by providing clear analysis of Marketing, eCommerce, category, revenue, and gross-margin performance, including key drivers, risks, and opportunities.
• Create scalable models, dashboards, and planning routines to improve forecast accuracy, speed, and transparency; maintain documentation and appropriate financial controls.
• Lead, coach, and develop an Analyst by setting clear standards for analytical quality, business partnership, and execution.
• Maintain a calm demeanor, act with integrity, and manage issues professionally and respectfully in accordance with organizational values and standards.
• Perform other reasonable duties aligned with this role as requested by management.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, Business or related Field required. MBA or CPA preferred.
• 8-10 years of progressive experience in FP&A, corporate finance, or strategic finance, including experience advising senior executives and leading complex planning and forecasting processes.
• Experience supporting marketing, eCommerce, merchandising, category management, or commercial teams in retail, consumer products, or another omnichannel business; public-company and durable-goods experience are preferred.
• Strong understanding of retail and eCommerce economics, including revenue drivers, gross margin, product and channel mix, promotions, markdowns, returns, customer acquisition, and contribution economics.
• Demonstrated ability to evaluate marketing effectiveness using ROAS, ROI, incrementality, and related performance measures—distinguishing attributed performance from true incremental impact.
• Advanced financial modeling and scenario planning skills with high proficiency in Microsoft Excel.
• Exceptional executive communication and storytelling skills, simplifying complex analyses into clear insights, choices, and recommendations.
• Strong judgment, attention to detail, and prioritization skills in a fast-changing environment with multiple concurrent deadlines.
• Must be able to travel using various forms of transportation, as required by the organization in its sole discretion, for meetings and conferences held either at offices or offsite (e.g., quarterly team connection weeks, companywide meetings, vendor visits).
• Must comply with all policies and procedures outlined in the Employee Handbook and work collaboratively with employees, treating internal and external clients with dignity and respect at all times.

Preferred Qualifications

• MBA or CPA
• Public-company experience
• Durable-goods experience

Compensation & Benefits

Associate pay varies based on qualifications, experience, skill level, and competencies.

Full Time Benefits

• Financial: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools, Sales Incentive Program.
• Health and Wellness: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within the fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays, Summer Flex Time.
• Pet Insurance and generous associate discounts.
• Eligibility and terms for all benefits are outlined in policy and plan documents.

Location

Remote (reports into the corporate hub based in Stamford, CT). Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

Additional Information

• Immigration sponsorship is not available for this role.
• Non-New York City applicants only: conditional offers are contingent upon successful completion of a background check, including education and employment history verification, reference checks, criminal history, and motor vehicle history if vehicle is required.
• Equal opportunity employer; reasonable accommodations available for candidates and employees with disabilities, protected medical conditions, and religious beliefs.