Finance Associate

Overview

This role involves finance and accounting support across D2C and channel sales, reporting/MIS, banking and treasury tracking, bookkeeping, and compliance assistance. The position operates remotely in India with occasional travel or coordination as required.

Responsibilities

D2C and Channel Accounting

• Help design and improve sales-to-books processes and integrations as sales channels scale.
• Account for sales through company-owned Shopify storefronts and quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.
• Reconcile orders, returns, payment gateway transactions, Cash on Delivery (COD) settlements, channel payouts, and deductions with the books of account.
• Track channel-wise inventory, consignment or Sale-or-Return (SOR) stock, and margins, wherever applicable.

Reporting and MIS

• Prepare daily, weekly, and monthly MIS and management reports, as required.
• Prepare supporting schedules, reconciliations, and analyses for review by senior finance team members.

Banking and Treasury Support

• Execute and record payments, perform bank reconciliations, and track fund positions across entities.
• Support cash flow monitoring and disciplined working capital management.

Accounting and Bookkeeping

• Maintain complete and accurate books of account for each portfolio company using Zoho Books.
• Record purchases, sales, expenses, bank transactions, and journal entries while ensuring ledgers remain accurate and reconciled.
• Perform monthly book closures and prepare financial statements for review.

Accounts Receivable and Accounts Payable

• Prepare and issue invoices to customers and channel partners, and track and follow up on collections.
• Process vendor bills and payments in accordance with approved policies while ensuring prudent management of credit cycles.
• Maintain accounts receivable (AR) and accounts payable (AP) ageing reports, and proactively escalate overdue balances and exceptions.

Statutory and Compliance Support

• Prepare accurate data and working papers for GST, TDS, and other statutory filings handled by external consultants.
• Maintain compliance calendars and ensure supporting documentation is audit-ready.
• Support annual audits and statutory financial statement preparation.

Controls and Documentation

• Follow and help strengthen internal controls, approval workflows, and record-keeping practices.
• Maintain organised, audit-ready records for each entity to ensure traceability, accuracy, and continuity.

Requirements

• Hands-on experience with Zoho Books is essential.
• Proven experience in accounting for D2C sales through Shopify and quick-commerce platforms, including settlement and payout reconciliations.
• Strong accounting fundamentals and working knowledge of GST and TDS.
• Strong Excel skills.
• Excellent attention to detail, reliability, and discipline in meeting deadlines while maintaining documentation.
• Ability to manage multiple entities and competing priorities consistently and accurately.
• Strong written and verbal communication skills, with the ability to work within a structured review framework.
• Ability to work independently in a remote environment while collaborating effectively with lean teams.
• Experience implementing D2C and quick-commerce accounting best practices and improving evolving finance processes is a strong advantage.

Preferred Qualifications

• Experience with D2C brands, consumer businesses, or startups is strongly preferred.
• Experience managing accounting and reporting across multiple entities is an additional advantage.

Qualification

• Semi-qualified CA/CMA, or B.Com with an MBA in Finance or equivalent.

Experience

• 3–6 years of relevant experience in accounting, bookkeeping, and compliance.

Compensation & Benefits

• Not specified.

Location

• Remote – India
• Occasional travel or coordination as required.

Shift Timing

• Approximately 11:00 AM – 8:00 PM IST