Home Equity Portfolio Product Manager

Overview

This role oversees end-to-end management of assigned products, services, and programs—including features, benefits, and characteristics that meet customer needs and are priced to support the bank’s profit and loss objectives. The position supports a business strategy by managing a particular product or function and using customer insights to drive innovation and improve the customer experience.

Responsibilities

• Own business results and product sales for the assigned product or function, working with Acquisition teams to meet widget and volume targets.
• Lead product/program needs for TD’s HELOC and HELOAN portfolio.
• Develop and execute strategies in areas including:
  • Mortgage and Home Equity retention strategies
  • HELOC utilization strategies
  • Home Equity portfolio growth, draw period/repayment period concentration, and evergreen accounts
  • HELOC fixed rate option
  • HELOC line access process and vehicles
• Partner with Fraud and Servicing for Home Equity product issues and initiatives.
• Deliver financial results for the product/product suite through available levers (pricing, margin, volume, etc.) and create business cases to achieve strategic business results (acquisition, retention, customer experience, engagement, and market share).
• Oversee product policies and processes to ensure alignment with risk appetite and effective risk management and controls.
• Ensure clear and effective delivery of products and services to customers.
• Act as a Subject Matter Expert for product-related inquiries.
• Lead or support business planning activities, including:
  • Annual business plan development
  • Monthly/quarterly forecast process
  • Business plans leveraging Acquisition and Segments teams to grow new account volume and track P&L impact
• Collaborate with partners (e.g., Marketing, Phone Channel, Retail) to understand industry and customer trends, analyze challenges, identify opportunities, and build business cases for new product development (NPD) and growth.
• Conduct ongoing industry and competitive analysis to inform Acquisition teams and ensure competitiveness.
• Define end-to-end process for development, implementation, use, reporting, and feedback on developed products and segments.
• Direct and coordinate market research to determine underlying customer needs.
• Participate in day-to-day product management, including identifying and implementing product features and enhancements, providing business case support, and assisting in strategic development of new initiatives.
• Manage risks associated with the product/segment (market, credit, operational).
• Develop and maintain relationships with distribution channel owners and key internal stakeholders and/or external partners.
• Lead problem-solving sessions with partners and vendors.
• Support Senior Management with written and verbal presentations (e.g., product reviews, planning and forecasting, and strategic review sessions).
• Oversee product management deliverables within budget and in line with the approved product plan.
• Contribute to initiatives with internal and external service providers (IT, operations, legal, compliance, marketing, etc.) to ensure product objectives and standards are met.

Requirements

• Undergraduate degree or product management certificate and/or 7+ years relevant experience.
• Previous product experience typically required.
• Advanced knowledge of and ability to conduct product research and analysis, including forecasting, pricing, and competitive intelligence.
• Knowledge of current and emerging competitor and market trends.
• Ability to lead, plan, implement, and evaluate program/project activities to ensure completion of product initiatives.
• Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership.
• Strong oral and written communication skills.
• Ability to work collaboratively across teams and functions and independently.
• Ability to exercise sound judgment and make decisions.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Skill in preparing and managing budgets and P&L.
• Knowledge of and/or skill using analytical software tools, data analysis methods, and reporting techniques.
• Proficiency with computer applications, including MS Office.
• Ability to handle confidential information with discretion.

Preferred Qualifications

• Highly seasoned professional with substantial knowledge/expertise in a complex field and knowledge of broader related areas.
• Experience providing expertise and advice on unique distribution issues (e.g., primarily 3rd party channels) for niche/customized products/segments.

Compensation & Benefits

• Base salary range: $91,000 - $136,240 USD.
• Total Rewards may include base salary and variable compensation/incentive awards (eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan), plus health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
• Offered base pay may vary based on skills and experience, job-related knowledge, geographic location, and other business and organizational needs.
• Candidates are encouraged to ask compensation-related questions and discuss details with the recruiter.

Location

• Charlotte, North Carolina, United States of America
• Hours: 40
• Must be located within TD footprint: CT, DE, FL, ME, MD, MA, NH, NJ, NY, PA, RI, SC, VT, VA, DC.

Additional Information

• Domestic travel: Occasional.
• International travel: Never.
• Work involves performing sedentary work (Continuous) and using standard office equipment (Continuous).