Senior Controller/Strategic Financial Advisor

Overview

This role oversees day-to-day financial operations while serving as a trusted strategic partner to the CEO. The ideal candidate maintains accurate, efficient financial operations and proactively looks beyond the numbers to identify risks, anticipate challenges, and uncover growth opportunities.

Responsibilities

• Own the month-end and year-end close process, ensuring accurate, timely, and audit-ready financial statements.
• Manage day-to-day accounting operations, including A/P, A/R, payroll coordination, reconciliations, and internal controls.
• Build and maintain rolling budgets, forecasts, and cash flow models that reflect the realities of the business.
• Partner directly with the CEO on strategic and operational decisions, providing clear financial analysis and a point of view.
• Proactively identify financial risks, inefficiencies, and opportunities across the business; bring recommended solutions.
• Challenge assumptions and decisions when financial results don’t support them, including respectfully disagreeing with leadership when warranted.
• Oversee compliance, tax filings, and relationships with external accountants, auditors, and financial institutions.
• Develop dashboards and reports to provide leadership visibility into margins, cash position, and unit economics.
• Support pricing, vendor, and cost-structure decisions using rigorous, big-picture financial analysis.
• Help build scalable financial processes and systems as the organization grows.

Requirements & Qualifications

• 7+ years of progressive experience in accounting/finance, including experience at the Controller level or above.
• Big-picture mindset connecting financial data to business strategy.
• Solutions-first approach—propose ways to fix issues rather than only reporting problems.
• Confidence and diplomacy to push back on the CEO or leadership when the data warrants it.
• Strong technical accounting foundation (GAAP, close processes, internal controls) combined with strategic financial acumen.
• Comfort operating in a lean, fast-moving environment where you own both details and strategy.
• Excellent communication skills; able to translate financial complexity into clear guidance for non-finance stakeholders.

Preferred Qualifications

• Experience in consumer products, CPG, or a similar product-based business.
• CPA and/or MBA (preferred, but not required if experience demonstrates equivalent capability).