Finance Manager, E-Commerce

Overview

This role involves owning e-commerce finance for an organization’s storefront, with responsibility for financial visibility, efficiency, and performance from topline through gross margin. You will partner cross-functionally with Merchandising, Planning, Supply Chain, Accounting, and Data, and work closely with the Director of Strategic Finance to translate analysis into decisions on pricing, promotions, and investment.

This is a hands-on, high-ownership position on a lean team where you will define the approach, build financial models and processes, and communicate insights to senior executives.

Responsibilities

• Proactively surface risks, opportunities, and value-added recommendations from both operational and strategic perspectives.
• Own the monthly financial business review for the e-commerce business, delivering insights on sales, margins, and trends.
• Own e-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounting.
• Lead pricing and promotional analysis, including ROI evaluation and optimization.
• Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals.
• Deliver SKU- and department-level reporting from revenue through margin.
• Ensure data integrity for key e-commerce metrics in partnership with Data and Engineering.
• Build financial reporting leadership relies on, including:
  • Dynamic dashboards
  • KPI and operational reporting
  • Business analyses and clear executive-level explanations of variances
• Establish and manage new financial processes and reporting frameworks to close gaps and improve operational transparency.
• Use financial systems to give business leaders visibility into tracking against financial targets.
• Contribute to monthly and quarterly board presentations, the annual planning process, and long-range planning (5-Year Plan).
• Identify and implement AI-enabled improvements across e-commerce FP&A workflows to reduce manual effort and increase speed and consistency.

Requirements

• Deep e-commerce finance fluency, including strong command of metrics such as AOV, gross-to-net, unit economics, and gross margin vs. contribution margin; ideally experience from a high-volume e-commerce or consumer-tech business.
• Advanced financial modeling skills, including expertise in Excel / Google Sheets, scenario analysis, and managing large datasets to produce clean, reliable answers.
• Strong independent ownership and problem-solving—ability to define an approach for ambiguous problems without day-to-day direction.
• Executive- and board-ready communication, including the ability to present financial insights clearly and directly to senior leaders and connect numbers to business performance, with strong data visualization.
• High standards for accuracy and quality control, including building checks into models and decks and reconciling outputs to catch errors before stakeholder review.
• Experience owning pricing and promotional decisions, with a focus on ROI and financial impact.
• Hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving financial modeling.
• Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar.
• 5–8 years of experience; ideally FP&A experience at a high-growth consumer technology or e-commerce company, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment.
• Bachelor’s degree in Finance, Economics, Accounting, or a related field; MBA a plus.

Preferred Qualifications

• Experience in a lean, cross-functional finance environment with broad ownership and scope.

Compensation & Benefits

• Starting salary range: $128,413 to $171,229 + target bonus and competitive equity.
• Starting salary will be based on location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Benefits include:

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: a paid week off at the end of the year (whether or not you celebrate anything), so everyone is out at once and returns refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Location

Remote-first role with team members across the U.S. and Canada.