Senior Manager, FP&A - GTM

Overview

This is a fully remote role.

The organization operates in the customer experience automation industry, using AI-driven solutions to help major brands deliver more empathetic, trustworthy, and transparent customer interactions.

This Senior Manager, FP&A (GTM) position serves as a strategic finance partner to Sales and Marketing leadership. The role shapes go-to-market strategies and investment decisions by driving financial planning and analysis to optimize resource allocation and support organizational growth.

Responsibilities

• Partner with Sales and Marketing leaders to influence strategy, investment priorities, and resource allocation
• Manage the go-to-market segment of the operating plan, forecasts, and long-range financial plans
• Lead capacity and productivity planning, including headcount and territory coverage
• Collaborate with Marketing to model and optimize demand generation spend and ROI
• Report key go-to-market and SaaS financial metrics and unit economics
• Conduct budget and forecast variance analysis and hold leaders accountable to financial targets
• Prepare and present performance updates and business reviews to executive leadership
• Develop business cases and scenario models for major go-to-market decisions
• Coordinate with Sales Operations, Accounting, and HR on compensation plan design and cost forecasting
• Lead and develop a team of financial analysts, setting priorities and enhancing analytical quality
• Improve planning and reporting processes and systems, integrating CRM and BI tools

Requirements

• Minimum 8 years of relevant finance experience, preferably in SaaS
• At least 3 years supporting Marketing organizations and budgets
• Proficient in modeling Marketing program ROI and pipeline efficiency
• Knowledge of key Sales/Marketing metrics (ARR, CAC, LTV, etc.)
• Strong financial and operational planning capabilities
• Ability to influence senior leadership and communicate effectively
• Expertise in Excel financial modeling and data analysis
• Experience managing multiple tasks independently or in teams
• Familiarity with headcount reconciliation and budget-to-actual reporting
• Bachelor’s degree in Finance, Economics, Accounting, or related field
• Experience with financial systems such as Adaptive, NetSuite, Zuora, Coupa, and Salesforce

Compensation & Benefits

• Base salary range: $150,000 - $200,000
• Eligibility for long-term incentives (equity) and short-term incentives (bonus or commission) based on level and role
• Medical, Dental, Vision, Life, and Disability Insurance
• Employee Assistance Program (EAP)
• 401(k) retirement plan
• Uncapped paid time off program for exempt employees; accrual-based for non-exempt employees
• Fourteen paid holidays annually
• Paid sick leave for all employees

Equal Opportunity

The employer is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.