Manager, Sales Analytics and Reporting

Overview

This role leads Sales reporting, analytics, KPI tracking, and business insights that help Sales leaders make informed decisions and improve performance.

Reporting to the Director of Sales Strategy & Analytics, the Manager of Sales Analytics and Reporting manages a team of Sales Analysts supporting dashboard development, scorecards, profitability analysis, market insights, and recurring Sales performance reporting. The manager partners with Sales Leadership, Finance, Business Intelligence, Product, GTM, Engineering, and other stakeholders to ensure reporting and insights are accurate, timely, actionable, and aligned to business priorities.

Responsibilities

Sales Strategy, Analytics, and Business Insights

• Lead the Sales analytics function, supporting regional and enterprise Sales leadership.
• Develop and execute the Sales Strategy & Analytics roadmap aligned to organizational priorities, Sales objectives, and business needs.
• Provide strategic insights and recommendations to improve Sales performance, productivity, profitability, and field execution.
• Support strategic planning by identifying performance opportunities, risks, trends, and growth levers across the Sales organization.
• Deliver executive-level insights and recommendations that support organizational priorities, Sales initiatives, and growth objectives.

Performance Reporting and KPI Management

• Monitor regional performance, business trends, and key Sales metrics to evaluate progress against goals and priorities.
• Oversee the development and management of Sales dashboards, reports, scorecards, and performance views.
• Ensure Sales leaders have timely, accurate, and actionable reporting for business reviews, market reviews, coaching conversations, and performance decisions.
• Define, track, and refine key performance indicators aligned to business objectives.
• Use KPI reporting to identify performance gaps, highlight trends, and support leadership action.
• Improve reporting consistency, usability, and adoption across the Sales organization.

Profitability and Business Performance Analysis

• Lead analysis that supports improved profitability, resource allocation, market performance, and business outcomes.
• Evaluate performance by region, market, dealer segment, product, initiative, or other relevant business dimensions.
• Partner with Finance, Sales Leadership, and other stakeholders to connect Sales activity, market performance, and financial outcomes.
• Provide insights to help leaders balance growth, productivity, profitability, and execution priorities.
• Analyze performance patterns to support decisions in priority markets, underperforming markets, and high-growth markets.

Sales Technology Optimization and Enablement Platforms

• Serve as the business owner for Sales enablement technologies and platforms supporting Sales execution, reporting, productivity, and field effectiveness.
• Drive adoption, optimization, vendor management, and continuous improvement of Sales tools and platforms.
• Partner with Sales Enablement, Sales Leadership, Product, Technology, Training & Development, and other stakeholders to ensure tools align with Sales needs and business priorities.
• Identify opportunities to improve Sales technology, reporting capabilities, data access, workflow efficiency, and user experience.
• Use feedback, usage data, and performance insights to evaluate platform effectiveness and recommend improvements.
• Support change management, communication, and readiness efforts related to new or enhanced Sales technologies.

Cross-Functional Partnership and Strategic Planning

• Build partnerships across Sales, Sales Enablement, Product, Marketing, Finance, Training & Development, Technology, People, and other key stakeholders.
• Translate business needs into analytical insights, strategic recommendations, and execution support for Sales leaders.
• Support planning processes, business reviews, initiative prioritization, and performance management routines through data and insights.
• Align reporting, analytics, market intelligence, and technology priorities with broader business objectives.
• Communicate complex information clearly and effectively to executive, regional, and field audiences.
• Balance immediate business needs with long-term analytics capability, Sales effectiveness, and organizational growth.

Organizational Health and Sales Strategy & Analytics Effectiveness

• Continuously evaluate and improve the Sales Strategy & Analytics function using the organization’s Organizational Health framework, including:
  • Right People, Right Number, Organizational Design, Clear Expectations
  • Training and Development, Performance Management, Measurement
  • Incentives and Recognition, Right Environment
  • Tools and Processes (analytics tools, reporting processes, data governance, platform usage, technology support, and decision-making capabilities)

Leadership and Talent Development

• Lead, develop, and coach a high-performing Sales Strategy & Analytics team.
• Set clear expectations for team priorities, deliverables, analytical quality, execution standards, and performance outcomes.
• Build team capability in analytics, business intelligence, profitability analysis, competitive intelligence, Sales technology, executive communication, and stakeholder partnership.
• Create a culture of ownership, accountability, collaboration, curiosity, and continuous improvement.
• Provide timely feedback and ensure team members are positioned to support the Sales organization and cross-functional partners effectively.

Measurement and Continuous Improvement

• Establish success measures for Sales analytics, reporting, competitive intelligence, technology adoption, and strategic planning support.
• Monitor the effectiveness, usage, and business value of reports, dashboards, insights, tools, and analytical support.
• Identify opportunities to improve reporting quality, analytical depth, tool adoption, and decision-making support.
• Partner with Sales Leadership and cross-functional teams to evaluate whether insights, tools, and recommendations are driving intended outcomes.
• Continuously improve analytics capabilities, reporting processes, technology platforms, and business insight delivery to increase effectiveness, scalability, and measurable value.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• 5 years of experience in Sales Strategy, Sales Analytics, Revenue Operations, Business Intelligence, Sales Operations, Sales Enablement, Finance, or related disciplines.
• Experience leading analytics, reporting, business intelligence, strategy, or performance management functions.
• Experience leading, developing, or coaching analytical talent.
• Strong analytical, strategic thinking, problem-solving, and business acumen skills.
• Demonstrated ability to translate complex data into clear, actionable business recommendations.
• Strong understanding of Sales performance, KPI management, reporting, profitability analysis, and business planning.
• Experience developing dashboards, scorecards, reporting routines, executive insights, or business review materials.
• Ability to use data, reporting, and business insights to identify trends, evaluate performance, and drive action.
• Strong communication, executive presentation, influence, and stakeholder management.

Preferred Qualifications

Not specified.

Compensation & Benefits

• Targeted Compensation: $132,000 - $154,000 base salary + annual bonus plan
• Benefits include:
  • 401(K) match
  • Adoption assistance
  • Parental leave
  • Tuition reimbursement
  • Comprehensive medical/ dental/ vision
  • Many nonstandard benefits

Location

• Work from home.
• Occasional planned travel to the Southfield, Michigan office may be required.
• Permitted to work from the Southfield, Michigan office if requested by the team member.

Additional Information

• This position is not currently open to individuals who require sponsorship now or in the future to work legally for the organization (for example, H-1b/H-4 or F-1 OPT visa holders).
• Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent.
• The organization is an Equal Opportunity Employer and provides consideration for employment regardless of age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.