Sr Manager, Finance, DTC, Amazon & Digital

Overview

This role provides strategic financial leadership and business partnership to DTC, Amazon, performance marketing, and Field Sales leadership to drive profitable growth, improve investment effectiveness, and enhance decision-making across the organization’s primary demand-generation channels. The position leads development of financial strategies, forecasts, business cases, and performance analytics that connect commercial investments to revenue, contribution margin, customer value, and long-term profitability.

The role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Responsibilities

• Serve as the primary Finance business partner to DTC, Amazon, Growth/Performance Marketing, and Field Sales leadership across all brands.
• Own financial planning, forecasting, budgeting, and performance management for DTC, Amazon, performance marketing, and Field Sales.
• Develop and maintain driver-based revenue and profitability models, incorporating traffic, conversion, AOV, retention/repeat, subscriptions, promotions, product mix, and other key business drivers.
• Lead analysis of DTC and Amazon contribution margin, including product costs, fulfillment, freight, platform fees, payment processing, returns, promotions, advertising, and other variable costs.
• Develop frameworks to evaluate marketing effectiveness and growth investment returns, including CAC, ROAS, LTV, payback, incrementality, and contribution profit.
• Partner with Growth leadership to optimize allocation of marketing investment across brands, platforms, campaigns, and customer segments.
• Lead Finance support for Field Sales, including budgeting, forecasting, territory economics, rep productivity, field-force sizing, and deployment decisions.
• Develop and maintain Field Sales ROI and productivity frameworks connecting field investment and HCP engagement to consumer demand, cross-channel sales, and contribution profit.
• Evaluate the financial returns of sampling, HCP programs, conferences, educational initiatives, and other Field Sales investments.
• Partner with Field Sales and HR to evaluate field incentive compensation design and economics.
• Develop scenarios and recommendations to optimize growth investment across performance marketing, Amazon advertising, DTC acquisition, and Field Sales/HCP activation; identify revenue, margin, and growth opportunities and recommend actions to improve financial performance.
• Provide DTC, Amazon, marketing, and Field Sales assumptions for innovation business cases and new product launches.
• Partner with FP&A to integrate Digital/Growth forecasts, risks, opportunities, and strategic initiatives into enterprise financial plans.
• Lead, coach, and develop the Senior Financial Analyst, establishing priorities and building scalable Digital and Growth Finance capabilities.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA, CPA, or CFA preferred).
• 7–9 years of progressive experience in FP&A or corporate Finance.

Preferred Qualifications

• Experience leading DTC native/digital first brands.
• Experience in CPG, Vitamins/Supplements, Nutraceuticals, Food & Beverage, or Health & Wellness strongly preferred.
• Demonstrated ability to evaluate marketing and demand-generation investments using CAC, ROAS, LTV, payback, incrementality, contribution profit, and other return-based measures.

Knowledge, Skills & Competencies

• Strong financial and commercial acumen; ability to understand key business drivers, evaluate trade-offs, and translate financial performance into actions that drive profitable growth.
• Strong understanding of DTC, Amazon, and growth-channel economics, including revenue drivers, customer behavior, platform costs, fulfillment, contribution margin, and customer lifetime value.
• Advanced financial modeling and forecasting skills, including developing driver-based models, scenarios, sensitivities, and business cases that support investment and resource-allocation decisions.
• Strong strategic business-partnering, communication, and influencing skills; ability to constructively challenge assumptions and translate complex financial analysis into clear recommendations for senior leaders.

Physical or Work Requirements

• Primarily performs work in an office or remote environment and requires extended periods of sitting, computer use, and verbal communication.
• Physical activity is generally limited to occasional standing, walking, repetitive keyboard and mouse use, and light lifting of office materials or equipment up to 10–15 pounds.
• Employees may occasionally travel or attend meetings in varying office or customer environments.

Compensation & Benefits

Salary Range

• National Target Base Pay Range: $120,000 - $200,000.
• For candidates in California and New York metro, Target Base Pay Range is $133,000 - $221,000.

Actual compensation will take into account geographic location, education, experience, qualifications, and job-related skills. Base pay is only one component of a total rewards package, which may include:

• Annual performance bonus
• Medical, dental, and vision benefits
• 401K match
• Other wellness benefits

Location

• Office or remote environment (with occasional travel or meetings as needed).
• Salary ranges vary for California and New York metro compared to the national target range.

Equal Opportunity / Accommodation / Fair Chance

• Equal opportunity employer.
• Provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws.
• California Fair Chance Act and Los Angeles County Fair Chance Ordinance for Employers apply.